About Company

A luxury fashion boutique in India specializes in offering a curated selection of designer clothing and accessories, known for its high-end fashion and exceptional customer service.

Their collection includes designer wear, bridal wear, and accessories from some of the most sought-after designers in the industry. The boutique's focus on exclusivity means that many of its pieces are one-of-a-kind, making it a preferred destination for fashion-conscious customers looking for unique, high-quality pieces. In addition to its carefully curated collection of designer pieces, this luxury fashion boutique also offers a range of personalized shopping experiences to its customers. The boutique's team of fashion professionals provides one-on-one consultations, made-to-measure services, and other personalized services to help customers find the perfect pieces to fit their style and needs.

The boutique's commitment to exceptional customer service is evident in every aspect of the shopping experience. From the luxurious interiors of its stores to the knowledgeable and friendly staff, every detail is designed to make customers feel pampered and appreciated.

Whether customers are looking for the latest trends or timeless classics, this luxury fashion boutique offers a unique blend of exclusivity, luxury, and exceptional customer service. Its dedication to providing an unparalleled shopping experience, along with its carefully curated collection of designer pieces, has made it a top destination for luxury fashion in India and beyond.

Objectives/purpose of the job:

• Develop and manage paid performance campaigns across social, SEM, and display channels to drive revenue and increase ROI.


• Audit campaign performance daily, ensuring optimal structure and employing best practices for continual optimization.


• Set up A/B testing to consistently test and optimize audiences, creatives, ad placements, budgets, etc.


• Research, track, and analyze consumer behaviors to inform digital marketing campaigns.


• Identify marketing performance issues, conduct root cause analysis using analytics tools like Google Analytics and Ads dashboards.


• Communicate complex analyses effectively by developing user-friendly reporting or visualization dashboards covering demand funnel, marketing planning and budgeting, ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs.


• Collaborate with the Head of Communications and Merchandisers to provide feedback on ads and creatives, ensuring content accurately represents and differentiates our brand and merchandise.


• Monitor campaign budgets, ensuring adherence to monthly budgets and raising any issues with ad or account setups.


• Liaise with Google and Meta teams to troubleshoot and resolve problems as needed.


• Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Role and Responsibilities:

NA

Required experience and qualification:

• 5+ years of experience in a quantitative marketing role (paid performance marketing), managing strategy and execution on social, search, or other performance-oriented channels.
• In-platform execution experience setting up campaigns in Facebook Ads Manager, Google Ads, and Google AdWords.
• Ability to audit campaigns, monitor campaign structure, and report on weekly/monthly performance trends.
• Proficiency with Google Analytics and generating reports on traffic, purchases, consumer metrics, and conversion funnels.
• Exceptional analytical skills to identify opportunities within complex data and operationalize insights.
• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
• High level of organizational skills with ownership of monthly budgets.
• Interest in fashion with knowledge of the industry, fashion trends, and key designers/competitors preferred.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with other departments.
• Deep understanding of data and data modeling, with the ability to objectively identify insights and share them with stakeholders.

Skills

managing strategy and execution on social search or other performance-oriented demand funnel marketing planning and budgeting marketing ROI operational efficiency campaign impact awareness events and strategic KPIs

Other Requirements

NA